Skin is more than a surface. It’s a threshold—between what’s outside and what we let in. At Poem, we believe beauty should never come at the cost of your well-being. That’s why every product we create is made with clean, safe ingredients—no question marks, no compromises, no fine print.
Our formulations are poetry in practice: precise, minimal, deeply intentional. Each ingredient is chosen for its performance, purity, and purpose—not because it’s trending, but because it’s kind.
So, what does “clean” really mean to us?
“Clean” isn’t a label—it’s a philosophy. One rooted in transparency, backed by science, and softened by nature.
We avoid over 2,000 questionable ingredients—including parabens, phthalates, sulfates, synthetic fragrance, and known endocrine disruptors. What we use instead: skin-loving actives, plant-based extracts, and modern alternatives that actually work and feel good to wear.
You’ll never find mystery “fragrance” labels in our products. If it’s in there, you’ll know it. And if your skin wouldn’t like it, we didn’t put it in.
Ingredient poetry, product by product
The Lip Luster
Moisturizing, cushiony, and aura-boosting, The Lip Luster is more than shine. It’s aura in a swipe. Powered by a blend of rare botanicals and clean actives, it’s built to volumize, nourish, restore, and protect:
-
Volumizing Sesame Seed Extract – for a naturally fuller look, no tingling or irritation.
-
Papaya Seed Oil – rich in enzymes and fatty acids to retain moisture and soften dry lips.
-
Kalahari Watermelon Seed Oil – lightweight, vitamin-rich, and deeply plumping.
-
Sea Buckthorn Oil – a powerhouse antioxidant that brightens and heals.
-
Black Currant Seed Oil – deeply moisturizing and barrier-repairing.
-
Tamanu Oil – known for its healing, anti-inflammatory properties, perfect for damaged or sensitive lips.
It’s clean skincare for your lips, delivering maximum aura.
Clean makeup matters more than ever
Your skin absorbs much of what you put on it. That swipe of tint, that daily balm, that radiant finish—it should nourish, not nag your system. Especially when beauty is part of your daily ritual, safe ingredients aren’t a luxury. They’re a responsibility.
Whether you’re gliding on Poem’s The High Liner or finishing with The Lip Luster, you can trust that every element was vetted for safety, purity, and intention. Because to us, clean is not about less. It’s about better.
Clean. Safe. Elevated.
We don’t believe in fear-based marketing. We believe in informed beauty. The kind that lets you wear your skin—and your story—with confidence.
So read our labels. Ask questions. Dig deeper. We’ll meet you there—with answers, honesty, and a product that’s as beautiful in formulation as it is in function.
Because what you wear should never wear you down.
